David Ritschard comes from the heart of Swedish ‘Folkhem’, a word that cannot be directly translated into English, but is best described as ‘the home of the many’; the bus driver, the nurses, the accountant, the preschool teacher, the home of the many bravely making the world go around – the blueberries.

It is a home that has gotten very little attention in the public eye when sensational news and click baits have dominated, as if the blueberries weren’t interesting enough to report about unless it’s within the form of tragedy. Now David Ritschard is giving them a voice and something to relate to. This is no ordinary movement of an artist; this is a tribe.